Guide to Opening Boutique Clothing Store (Hip Edition)

First off you need to have a minimalist approach. The less items that appear to be on sale the better. Don't have any traditional clothing racks. My concept. All the clothes are mashed in a dressers spread throughout the store. They'll all be smashed in their and wrinkled to all hell. No fucking price tags on those either. You bring them up to the check out and then you find out the price. It's all part of the shaming you into buying shit when you don't want to because its way too expensive experience.

The floors will be wood. There will be a single really uncomfortable chair at the front of the store and instead of a table you'll have a tree stump. On top of that tree stump will be vintage Playboy issues. The reason for this is that you can appear edgy but also ironic in one simple stroke. You will want to sell shoes there but this is where you have to decide what type of business you're getting in to. You either cater to the sneaker freak type people who will pay 800 dollars for a limited release Nike Dunk, or you go for the less enthusiast, but still cares about their shoes because you have hand crafted leather work boots that that go for 350 but will be worn by a man who has never lifted a hammer and couldn't tell you the difference between an impact drill and a band saw. Be sure to stock plenty of van's slip ons though. Those are good for both sexes.

The dressing room will be a claw foot bathtub and a circular shower curtain. Though the store can hold 18 people comfortably every Wednesday night the store should host a dance party after hours where DJ NBA JAM will spin records until the wee hours where 40 people will uncomfortably sweat and grind one another.

You will have a stuffed deer head mounted on the wall. You will have a big mouth billy bass on the wall. You will also have a picture of a young Pamela Anderson posing. Keep HR Giger off these walls.

And you don't have plastic bags. If you buy merchandise you roll their clothes in bubble wrap and hand it to them.

I do consulting. 400/hr.