SportsClips Haircuts

Or rather, what the fuck is this bullshit? At my work I found a few coupons for a $7.95 "Varsity Haircut" at SportsClips. According to the coupon, "Guys Win, Sports on TV, and Guy Smart Stylists." Included is an extremely cheesy picture of a guy getting a haircut from a woman in a terrible windbreaker jacket that is evidently "athletic" in nature. Did I mention the coupon is shaped like a ticket stub.

On the back of the ticket the slogan says "Where guys are treated like M.V.P.s EVERY DAY!" According to its own website, the story of SportsClips began when CEO Gordan Logan "recognized there was a market niche in targeting just for guys hair salons. No longer would a guy have to enter a woman's salon with its smelley perms and hair colors." They will also deliver haircuts without all that "Fuss and chit chat of a full service salon." Did I mention they have lots of televisions with sports on them. So far it doesn't sound that bad but on the other hand it doesn't sound that good either. The premise is stupid if you ask me but evidently this is a wildly popular growing business according to the website.

Two things that strike me as fundamentally wrong with this company. First I would like to point out that if you were really a true sports fan you wouldn't go to get your haircut if there was anything even remotely important regarding sports that you cared about going on at the same time. It's Sunday afternoon and the Vikings need to win to seal the division. I'm not about to go to Sportscuts just because they'll have a tv with the game on. Secondly, who gives a shit about the "chit chat" and the "smells." Say what you want but I enjoy it! Going into a nicer salon and getting a nice hair cut from a woman (or the occasional man) who knows what the fuck is up is nice and relaxing. Do we as society (and as sports fans) really need a place to get our haircut that is sports related? Must we also make the women working at sportscuts dress in terrible terrible uniforms? I guess we do.